“All of this has led a handful of brands—including American Apparel, Audi, Sonos, and others—eager to do co-promotions, events, and more for his audience. But the list remains small, because the bigger brands still go after the largest “impressions,” ignoring the most important factor of all: measurable impact.”
The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes
I couldn’t agree with this article more from what I’ve personally found is the most powerful way to get the right kind of attention online. Most of us aren’t friends with Tim Ferris, BUT we do have the opportunity to tell our own story, develop our own influence, and be honest enough online to connect with our kind of people. It is NOT easy. It takes brain wrenching work to value people online and share the guts of your story. But as you look to really dive into the things you want to be your legacy taking the time to connect and build a brand online is more then worth it - and honestly a given in the way to do business as things move forward.
creative in topics digital.
