For most small businesses getting into content and media storytelling is too expensive and involved. But I’ve always felt there is a real advantage to telling a story of a local, retail, business through social media. This video is an example of what I’ve been doing in my bike shop. A weekly update to connect, talk about what is happening in the industry, and in our community.

I’d love your thoughts on it. If a local shop you frequent was doing this would it draw you in? Or is it just content fodder?

VISION vs THE GRIND

When we have a vision for something, a new business, a new life we see it in the ideal and matured form. The problem with that is we see ourselves in it as the age we are right now.