Social Media Isn’t Worth It For YOU – Just Because It Was Worth It For Them
We all have a “them” or “they” a “him” or “her” that we compare ourselves against. There is healthy comparison, where we see someone who has traveled a similar road ahead of us that become “remote mentors”, and inspirations for our journey. But there is also unhealthy comparison. The kind where we emulate without question, where we implement without context, and where we clone vision without leadership or clarification of our unique voice and identity.
For churches it might be comparing themselves with the larger church in town, the North Points, Willow Creeks and Saddlebacks.
For people it might be comparing themselves to the super mom, the popular blogger, the published leader and the keynote speaker.
In social media it might be comparing ourselves to someone else’s online community, affiliate sales, custom Facebook tabs or viral Youtube videos.
- Launching a customized Facebook Page because another church has isn’t not a good reason for you to launch one.
- Doing a podcast because another non-profit is doing one isn’t a good enough reason for you to start one.
- Following everyone who follows you on Twitter because people with a lot of followers seem to do that IS NOT A GOOD ENOUGH REASON to do it yourself.
- Streaming your services online because you see other churches your size doing it IS A TERRIBLE REASON to do it yourself.
It IS a good reason to investigate their investment, return and strategy. And THEN to see if who you are in your passion/vision could benefit from it in part or whole. But often we clone then we get creative trying to squeeze ourselves into another’s strategy.
How much of what you do is because someone else is doing it?
How much of that do you need to stop right now?
Living in a world of comparison can surround us with so many voices we forget what ours sounds like. Then we are just noise that mixes into the crowd. Social Media works best for the clear and remarkable – with the resonating tones.
